Ghosted Clothing

Ghosted Clothing, my personal brand, came to life in March 2020. What started as a custom streetwear label has since evolved into a full creative platform and growing business. I scaled the brand by leaning heavily into social media marketing, particularly TikTok, where I produced trend-driven, high-impact content that helped the brand quickly gain organic visibility.

Recognizing the power of influencer partnerships early on, I strategically collaborated with top creators like Anna Shumate and Cynthia Parker — both of whom have millions of followers — to extend our reach. Through a mix of gifting, curated collaborations, and viral content, I was able to drive brand awareness, build social proof, and convert followers into customers. These efforts helped grow Ghosted’s audience to over 40,000 highly engaged users and generated over $50,000 in independent sales.

Additionally, I oversaw every element of the brand’s creative direction — from designing the clothing collections to producing graphics, animations, and original marketing campaigns. I handled content creation across all platforms, ensuring a cohesive and distinctive brand voice that resonated with our growing community.

In Fall 2022, Ghosted reached a major milestone: we were invited to showcase at New York Fashion Week — a pivotal moment that validated the brand’s creative vision and momentum.