The Bar
The Bar is a NYC-based fashion brand known for elevated basics and sell-out sweatshirt drops. I was tasked with redesigning their Instagram feed to support the restock of their viral “Bride” and “Fiancé” sets.
The goal was to create a cohesive, editorial-inspired feed that built anticipation, aligned with the brand’s chic aesthetic, and highlighted the drop’s modern bridal appeal.
This curated feed and product tease is designed to evoke nostalgia for The Bar’s customers. As a Bar customer myself, bridalwear and Bridget Bahl’s iconic wedding immediately come to mind when I think of the brand, so I leaned into that by using black-and-white visuals to reflect the brand’s roots. Featuring images from Bridget’s viral wedding and a nod to 27 Dresses reinforces that emotional connection and sense of familiarity.
